BIMBLE
Overview
(No, not Bumble...) Bimble is a CBD drink for your anytime need. What started out as an alcohol alternative has been rebranded into a feel-good, non-intoxicating beverage for working adults who want to get the most out of their days without wasting time on being stressed. The rebrand consists of new brand photography, packaging, and a refreshed style to appeal to the younger audience.
My Roles
Packaging Lead | Copy | Design Research | Photographer | Logo | Art Direction
Team
Delaney Terrero
Art direction lead | Social Media | Website | Collage | Copy
Ymari McCarty
Social Media Lead | Art Direction | Collage | Brand Development
Melissa Guevara
Lead Photographer and Editor | Design Research | Photo Collage | Website
Karsen Jones
Design Research | Collage Lead | Website | Packaging | Brand Development
Mission
Bimble is for the calm conscious minds who deserve more out of their beverage. We know you have a lot on your plate, so we put a lot in our drinks.
Our proprietary blend of full-range cannabinoids gives you a calming effect like no other in next-level flavors. With a non-intoxicating, anxiety reducing drink, get more out of your day: Bimble sparkling drink.
Bimble is for the calm conscious minds who deserve more out of their beverage. We know you have a lot on your plate, so we put a lot in our drinks.
Our proprietary blend of full-range cannabinoids gives you a calming effect like no other in next-level flavors. With a non-intoxicating, anxiety reducing drink, get more out of your day: Bimble sparkling drink.
Unique Selling Proposition
Bimble is the only CBD drink with a wide spectrum of cannabinoids. We incorporate more CBD, CBG, CBN, and CBC than any other drink.
Bimble is the only CBD drink with a wide spectrum of cannabinoids. We incorporate more CBD, CBG, CBN, and CBC than any other drink.
Brand Story
Who we are:
- Wellness-centered
- Approachable
- Engaging
- Fun
- Educational
- Self-care
- Empathetic
Who we are not:
- Intimidating
- Overwhelming
- Incomprehensible
- Lazy
Brand Voice
Quirky
Friendly
Honest
Competitive Analysis
When researching the brand scape, we narrowed down 2 major identifying spectrums: how leisurely the brand is marketed (y-axis) and how many cannabinoids are in each drink (x-axis).
Recess:
- 10.7mg/can of CBD and adaptogens
- Sparkling water
- <1.77 mg/serving of CBG, CBN, THC, CBC
- Sparkling water
-
15mg/can of hemp extract
- CBD drink
- 24–27mg/serving of CBD and adaptogens
- Juice, lemonade, and tea
-
29.820 mg/serving of CBD, adaptogens and herb blend
- Evening cocktail blend
- 15mg/can of broad-spectrum CBD oil
- CBD-infused alcoholic drinks
-
20mg/bottle of full spectrum hemp that includes cannabinoids, terpenes and flavonoids. Very little CBG; no CBN, CBC
- Non-alcoholic CBD cocktail
- 25mg/bottle of CBD, CBG, CBN, and CBC
- Sparkling drink
Definitions
CBD
(Cannabidiol)CBD can be derived from hemp or from non-hemp plants. Hemp is defined as any part of the cannabis sativa plant with no more than 0.3% of tetrahydrocannabinol (THC), the mind-altering substance in marijuana.
Benefits include no intoxication, pain and inflammation reducing, anxiety reducing, better sleep, seizure reducing.
Benefits include no intoxication, pain and inflammation reducing, anxiety reducing, better sleep, seizure reducing.
CBG
(Cannnabigerol)CBG is often referred to as the mother of all cannabinoids because other cannabinoids are derived from cannabigerolic acid (CBGA), an acidic form of CBG.
Benefits include no intoxication, digestive and antibacterial benefits, pain & inflammation reducing, and neuroprotective properties.
Benefits include no intoxication, digestive and antibacterial benefits, pain & inflammation reducing, and neuroprotective properties.
CBC
(Cannabichromene)CBC doesn’t bind with other cannabinoids but it does bind with other receptors in the body which are linked to pain perception. When CBC activates these receptors, increased levels of the body’s natural endocannabinoids like anandamide are released.
Benefits include no intoxication, lowering risk of cancer, neuroprotection, neuroregeneration, and analgesic benefits
Benefits include no intoxication, lowering risk of cancer, neuroprotection, neuroregeneration, and analgesic benefits
CBN
(Cannabinol)CBN is a non-intoxicating compound that is best known as the cannabinoid created when THC ages. For that reason, it’s usually present in high amounts in older cannabis.
Benefits include no intoxication, antibacterial benefits, neuroprotective properties, appetite-stimulation, and better sleep
Benefits include no intoxication, antibacterial benefits, neuroprotective properties, appetite-stimulation, and better sleep
Brand System
The original logo is a wordmark with the tittle under the mark rather than above the “i”.
The proposed logo is still a wordmark but in Josefin Sans. The “e” at the end is tilted back to resembled relaxation.
What I learned
Bimble was a really fun project as there were so many new things to learn. I was challenged to help direct a photoshoot and create cohesive compositions, create a collaged packaging style that could easily be transferred across the brand, and work in a maximalist style without compromising the identity of the brand. This brand also required a lot of research in order for the group to decide the brand voice, audience, and overall style.
In the end, this project is among my favorites because the team communicated efficiently so as to create a cohesive style that we all had to agree on and implement across all touchpoints.
In the end, this project is among my favorites because the team communicated efficiently so as to create a cohesive style that we all had to agree on and implement across all touchpoints.
